The current China market is significant different from 1980s/1990s when it just opened up to the world. Nowadays, China market is in a major transition period with the coexisting of both copy-to-win and innovative–to-win business mentalities. Combined with the very unique social value and behavior of younger generations/entrepreneurs, China’s unique business and social cultures, and political factors, it presents more complicated and challenging environment for many western businesses to achieve their desired goals in China – the strategic global market that no business can afford to overlook.

Our strength is to be able to weave those tangible and intangible factors into the unique, cohesive and executable, China specific solutions to each business to achieve their China objectives. We not only bring the deep industry knowledge, rigorous analysis, and insight to enable confident action, but also bring in the subtle and critical elements such as cultural, social, business and political factors to help business navigate the complex situations and make the right decisions.